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ABOUT ZERN ASSOCIATES INC.


Zern Associates Inc., founded in 1991, is a marketing and social media consultancy providing clients with social media strategy & implementation, creative services, promotion, branding, marketing and sales strategies, marketing educational programming, event planning and marketing and publications, both online and offline.



WHAT WE DO


Social Media — especially for small to medium size companies. We help companies that do not have employees with expertise in social media or the resources to hire employees to handle this new marketing platform. We determine how your company can best use social media and then create a plan outlining the most appropriate strategy and implementation for you.


Content for Travel and Finance Clients — Web and print
We have been working in the travel and financial publishing industries for more than 30 years and will share our expertise by creating compelling content for online publications/blogs as well as social media.


Social Media presence for Publishers — Consider us part of your Sales Promotion effort. Zern Associates will create a unique Twitter and Facebook presence with content for your advertisers and prospects. We create the tweets and posts and a Fan Page on Facebook/Blogs — all loaded with helpful marketing and media information as well as information about your publication.

Kristin

KRISTIN ZERN
President, Zern Associates, Inc.

Kristin Zern has been a travel marketing executive for the past 35 years, holding executive marketing positions in several segments of the travel industry.

She was CEO of a family travel tour operator, eastern regional sales manager for a Caribbean resort, Vice President of Marketing of a tour operator and SVP at a company specializing in worldwide luxury condominium vacations. She was the editor and publisher of Family Travel News, named by Travel & Leisure magazine as one of the nation's ten best newsletters.

Zern was the Director of Travel Marketing at Berlitz Publishing Company for 14 years, where she developed a 3 million dollar profit center from scratch. She has been the Executive Director of the Association of Travel Marketing Executives (ATME) since 1992 where she is responsible for all the educational programs and events including the annual conference. She has created educational programs on social media for the past 6 years and is responsible for the association's social media strategy and implementation. She is also responsible for all of ATME's publications and products, including the website.
Ms. Zern has been on several industry boards and committees including ASTA's Allied Committee, US Travel Marketing Committee, ATME's Board, and the Executive Committee of the Academy of Travel & Tourism. She works as a consultant on travel marketing strategies including social media.



Kristin Zern: Travel Marketing and Social Media Practice

• As ATME Executive Director has been teaching travel industry how to use social media since 2007.

• Has increased awareness and branding of ATME dramatically since using social media.

• Has increased attendance at events (Conferences, Think Tanks, Lunches) by 25-35% through use of social media.

• Knows the travel industry and virtually most executives in every sector – airlines, hotels & resorts, OTA's (Travelocity, Expedia, Priceline, Orbitz,Travelport), attractions, cruise lines, destinations, national and international tourist offices.

• Creates all Social Media Strategy and implementation for the Association of Travel Marketing Executives including Twitter, Facebook, LinkedIn.

• Consults with travel companies re social media strategy.

• Understands how to meet the marketing, branding and sales objectives of a company using social media including Facebook, Twitter and LinkedIn.

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